Where do visitors traveling to Örebro come from?
Eight out of ten visitors to Örebro come from Sweden. Of the foreign visitors, most come from Norway and Germany.
Why visit Örebro?
Traditionally, visitors can be divided into business travelers, conference attendees, and leisure travelers. Most hotel rooms in Örebro are booked by business travelers and conference attendees, but the difference in numbers between the groups has narrowed over the past 10 years. The trend, therefore, is that Örebro is attracting more guests who come for vacation. A trend that has persisted throughout the pandemic years.
What do visitors think of Örebro?
The 2022 “Travel in Sweden” survey reveals that a warm welcome from the local people is very important to how the visit is experienced. “The way people are treated” ranks third, “the atmosphere at the destination” ranks second, and in first place (for the first time) is “perceived safety at the destination.” The way people are treated and the atmosphere thus rank in the top three of the more than 15 statements that were measured.
So what do Swedes think of Örebro and the way people treat them here? Well, about 66% felt that people are friendly. This puts us slightly below the average for the other places in Sweden that were surveyed (67%).